Labatt Breweries signs up to support the ™
FIFA and the National Organising Committee are pleased to announce a sponsorship agreement with Labatt Breweries of Canada. Labatt is the second National Supporter of the FIFA Women’s World Cup Canada 2015™. The agreement provides Labatt with extensive marketing rights within Canada for the next edition of the flagship tournament in women’s football, set to take place in Canada from 6 June to 5 July, 2015. Labatt has a strong history of supporting football in Canada, with existing team partnerships in Vancouver and Toronto. This sponsorship provides Labatt the opportunity to tap into the energy surrounding the FIFA Women’s World Cup™, with exciting fan activations set to be at the core of Labatt’s work. “We’re delighted to welcome Labatt as the second National Supporter for the FIFA Women’s World Cup,” said Thierry Weil, FIFA’s Marketing Director. “We saw from the last edition of the event in Germany just how important the support of national companies is to the success of the...